The New York Times features James Lamdin

Along with other industry professionals, covering current events in the watch industry from S.I.H.H. to Baselworld, our very own James Lamdin made the New York Times today!

https://www.nytimes.com/2019/03/20/fashion/watches-baselworld-switzerland.html

“We’re midway through a rethink about how this entire industry operates,” Mr. Lamdin said. “There are more people interested in mechanical watches than at any point in history, which is unbelievable given that the industry almost died 40 years ago, and moreover, none of us need these things with the digital technology we all carry around in our pockets.

 “But educating consumers — through mainstream media, through trade media, through tastemakers who have really made mechanical watchmaking cool — has resulted in huge numbers of new consumers for an industry that doesn’t really know how to operate in a modern way,” he said. “How many brands just started doing e-commerce? Just got an Instagram account?”

Want to find out more about his thoughts on S.I.H.H., the changing markets, and the future of the industry? Check out the full article here.