Omega Gets In Touch With Its Feminine Side
8th December 2017
In a first for Omega, an entire pop-up boutique designed for, and dedicated to their women’s collection launched on December 7th in New York City, next door to their flagship boutique on Fifth Avenue. Dubbed “Her Time” in deference to their recent exhibition of the same name, the opening coincided with the release of the new De Ville Trésor collection.
The host for the opening celebration was Academy Award-winning actress and friend of the brand, Naomie Harris, who is perhaps most well known for her portrayal of Moneypenny in the rebooted James Bond films.
Photo courtesy of Omega
Guests were treated to cocktails and food by renowned chef, Camille Becerra, and entertained with music from The MisShapes and Leigh Lezark as they perused displays showcasing the new Trésor collection, as well as iconic women’s watches from throughout Omega’s history.
The ‘Her Time’ Pop Up will be open to the public through March 2018.
The Omega ‘Her Time’ Pop-Up boutique, located at 711 Fifth Avenue, is open Monday through Friday from 10pm to 7pm, Saturday from 10-pm to 6pm, and on Sunday from 10pm to 5pm.